To promote responsible skating on open roads, I adapted the iconic "Skate and Destroy" script to read "Skate and Don't Die." This slogan was printed on stickers and distributed at downhill skateboard events in the United States, Canada, and Europe.
This sticker campaign is tied into my extensive writing about downhill skateboard safety. With the overwhelming majority of skateboarding deaths resulting from downhill head injuries and/or being hit by a car, skateboard safety is especially relevant to longboarding, which is almost exclusively practiced on open roads. I have tried hard to use my experience and credibility in skateboarding to encourage conservative, risk-aware skateboarding.